目录
Storytelling
- Every presentation should drive action
- Address your audience’s problem and offer a solution
- Gather background information to make a presentation your audience needs
- Provide a reason to believe in what you are presenting
- Understand how open or resistant your audience maybe
- Give your audience the gift of radical simplification
- Engage your audience’s attention in intentional and thoughtful ways
- Use examples, analogies and metaphors often
- Place visuals in intentional, predictable and consistent locations on your slides
Style and design
- Be consistent in your slide design
- Don’t confuse design for decoration
- Consult Adobe templates to start your design in Creative Cloud Express, Illustrator, Xd, or InDesign
- Follow the 6 design principles when creating your slide: contrast, flow, visual hierarchy, unity, proximity and whitespace.
Colours and Fonts
- No more than 2 fonts
- Choose fonts that can be associated with your topic
- No more than 5 colours
- Keep all titles in one colour and the body text in another (save additional colours for graphics!)
- Choose colours that have high contrast against your slide background
Images in your presentation
- Images and videos convey ideas and feelings, while graphics and icons share information
- Use abstract images to reinforce your metaphors
- Use high-quality images that feel natural and relatable
Illustrations in your presentation
- Your audience will remember information paired with visuals better than text alone
- Match the style of illustration to both your topic and audience
- Similar to picture books, use illustrations in your presentation to help your audience comprehend complex information
Diagrams in your presentation
- Diagrams organise information visually when it’s too complicated for words alone
- Flow charts show direction like a process or events
- Structure charts show hierarchy or layered relationships
- Cluster charts show ideas that have something in common
- Radial diagrams bursts of information fan from the core idea
Data in your presentations
- Use colour and graphics to paint your main idea
- Layer #1 Background: includes tick marks, scales, legends and provides context, scale and reference
- Layer #2 Data: use contrast to distinguish information clearly
- Layer #3: Emphasis: shows the “so what?” of your data and tells why the data is important
- Make data slides more about the conclusions than about the data
Tips for presenting
- Do not read from your slides
- Practice your transitions
- Plan for interruptions, questions, and comments
- Manage the clock
- React to the room
- Affirm means to validate the questioner and create a space for safe interaction
- Restate means to confirm your understanding and confirm the question’s importance
- Think means not rush or faking an answer
