IDENTITY DESIGN
Be experimental; wear it your way.
Chris Ran Lin is an independent menswear fashion designer based in Melbourne offers fashion pieces that are highly experimental and versatile to lead the rapidly growing menswear sector. Chris invests in premium fiber and fabric, with a particular focus on reinventing wool, to invent ready-to-wear piece that goes beyond traditional tailoring. A nominee of the Woolmark Prize for two consecutive years, and Australian Fashion Laureate Best Emerging Designer Finalist 2018.
Shanghai Fashion Week 2019, there were 426 brands from 28 countries, and Chris was representing two of the Australian new wave of fashion talents.
Geelong wool fashion and art show 2017, an exhibition of top woollen designs.
Art of Wool curator Kristina Jackson and Lake Bolac wool grower Chris Barry with a garment by Chris Ran Lin.
MELBOURNE Menswear Runway 2019
DESCRIPTIONS OF PROJECT
What is it About?
Chris asked me to produce a visual identity that reflects his brand, including logo, business card and label tag.
CONCEPTING
Logo Design
I knew what kind of logo is suitable for him through discussion with Chris, ‘Elegant’, ‘Fashion Forward’, and ‘Simple’ were used to describe Chris Ran Lin’s brand, so we decide to use a serif typeface expresses his standard of quality. And I started the drafting process directly.
