Wisteria Cafe
Year of Project
2020
Services
Menu Design
Logo Redraw
Logo Redraw
Menu Design
Good ideas start with great coffee
Lovely owner-operated café lead by a young and energetic team, keen to serve fantastic food and coffee! They’re pouring organic Veneziano coffee daily and have an assortment of teas, fresh juices and cold drinks, as well as fresh house-made cakes, muffins, cookies and excellent food.
7/111 Racecourse Road. Ascot QLD
DESCRIPTIONS of PROJECT
What is it About?
This project is about menu design for a local cafe, includes the main menu, a special menu, and a UBER eat menu. I have used lots of sketch elements in the design to go with old paper texture. Additionally, I converted the client’s low-resolution logo into a vector file.
THE GOAL
Increase the number of customers and get more orders
Designing to appeal to a broader demographic
The Challenge:
The first impression given by the existing menu was too plain and boring; it was just an A4 menu stacked up with words. Wisteria Café is closed to Eagle Farm Racecourse, their customers are quite tasteful, and most of them are senior; thus it requires the menus need to be comfortable to read without sacrificing the elegant style of designing.
<—Old Menu VS New Menu—>
Solutions:
Use old paper texture as a background to give this menu a classic vintage feeling. The colour dark brown is a warm colour associate with natural and organic coffee that stimulates the appetite, so I choose this colour in place of black for the font, and of course, a larger bolder text printed on an A3 size menu would help older people to read easier. Furthermore, I suggested the client produce contents and market the brand through social media and grow the exposure.
THE OUTCOME
Great Results
The client was extremely pleased with the work I created, there was immediately an increase in new customers and the sales increased by 40%. My suggestion now for the client is to continue to produce content and market the brand through social media and continue growing the exposure.