- Appropriate
Appropriate in the feeling so it’s like a personality thing, it’s a core idea and the feeling of it. For example, if it is in sport maybe it’s bold and dynamic, if it’s in fashion maybe it’s elegant - Distinctive and memorable: It has to be unusual enough to persist in our minds. It should pass the “doodle test.”
- Simple: It needs to be able to be produced in every pixel size.
When you strike the balance of these 3 things, you have a good logo.
