IDENTITY DESIGN

Be experimental; wear it your way.

林然(Chris Ran Lin)是墨尔本的一名独立男装时装设计师,其时装作品具有高度的实验性和多功能性,可引领迅速发展的男装领域。Chris投资于高级纤维和织物,特别是着重于羊毛的创新,以发明超越传统剪裁的成衣单品。他连续两年获得Woolmark奖的提名,以及2018年澳大利亚时尚奖获得者最佳新兴设计师入围奖。

客户

2012
2020

2019年上海时装周,有来自28个国家的426个品牌,只有两人代表澳大利亚新潮时尚人才,Chris是其中一位。

2017年Geelong羊毛时装和艺术展,是一个顶级羊毛设计展览。
羊毛策展人克里斯蒂娜·杰克逊(Kristina Jackson)和Lake Bolac牧羊业主克里斯·巴里(Chris Barry),和Chris Ran Lin的服装的合影。

2019墨尔本男装时装秀

DESCRIPTIONS OF PROJECT

What is it About?

Chris asked me to produce a visual identity that reflects his brand, including logo, business card and label tag.

设计理念

Logo设计

I knew what kind of logo is suitable for him through discussion with Chris, ‘Elegant’, ‘Fashion Forward’, and ‘Simple’ were used to describe Chris Ran Lin’s brand, so we decide to use a serif typeface expresses his standard of quality. And I started the drafting process directly.